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Brit Daniels Might Just Be Pop’s Next Big Thing: Check Out Her New Single “Shadows”

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Brit Daniels Might Just Be Pop’s Next Big Thing: Check Out Her New Single “Shadows”

Brit Daniels wants you to hear every song she creates. The burgeoning pop star and Dallas native, who infuses the sounds of pop, EDM, and rock into her music, says she doesn’t want any of her songs to get lost. So, instead of writing full-length albums, she is releasing singles.

It’s a smart play in today’s pop landscape, where full-length album sales are relatively stagnant and singles rule the roost. Radio superstars like Selena Gomez and Halsey — both of whom Daniels credits as being influences — thrive on singles. Gomez is a perfect example of this phenomenon: over her career, she has sold a whopping 24.3 million songs, compared with just 3.4 million albums. It seems only the biggest household names, like Taylor Swift, Adele or Beyoncé, sell millions of albums these days.

Daniels seems keenly aware of this reality in the music business, which makes sense when you consider the fact that she has a degree in Radio, Television, and Film from the University of North Texas. She’s also done stints interning at a radio station and working for a well-known label and management company in Nashville.

Despite her business prowess, Daniels is more than marketing. Through her music, she taps into a deep well of emotion that she discovered when her father died in a car accident while on-duty as a cop during her freshman year of college. This opened up Daniels artistically and allowed her to access emotions she’d never tapped into before. Her latest single, “Shadows,” harnesses those emotions; the moody track details the emptiness of a heartbreak.

Inspirer caught up with Daniels, who released the video for “Shadows” today on Yahoo Music. Here’s what she had to say about her influences, her songwriting process, and where she hopes to take her music.

How old were you when you first discovered your love of music?

I’ve been singing for as long as I can remember. My mom said she knew that I could sing when she caught me outside in the back yard belting out “Twinkle, Twinkle, Little Star” at the age of 2. It’s all just flourished further from that moment.

What artists have influenced you and your sound over the years?

Oh man. When I first started singing, I was super into 90s pop – everything from Britney Spears to NSYNC, to Christina Aguilera. That’s the kind of stuff I used to sing all the time, and what really made me fall in love with Pop music. Now I’d say I’m most influenced by Selena Gomez, Halsey, Daya and Kelly Clarkson- pretty much anything that’s vibey and still feels commercial.

What is your songwriting process like?

Honestly, what I love about the songwriting process is that it’s NEVER the same. I co-write a lot, and sometimes I bring an idea in or lyrics that I’ve already written. Sometimes someone else brings an idea or lyrics in. Sometimes we just talk about life and start writing off something that sticks through conversation. It’s never the same, and that’s what makes it so fun and never boring.

You like to collaborate with a lot of different artists and blend various types of sounds and genres into your music. How do you manage to keep your music cohesive?

I always like to make sure people are familiar with my music before I go into a co-write/collaboration. I work with a few different producers, and normally I will send them stuff I’ve already done and released so that way they have a good idea of the direction I’m headed as an artist. I definitely don’t mind switching things up from time to time as long as the musical style of what I’m writing and releasing still falls in line with who I am as an artist.

“Shadows” is a really cool, moody track, which you’ve said was written about a friend’s breakup. But it feels like it could also be about the grief of a loved one dying. You lost your father during your Freshman year in college. Did you bring some of that pain into this song?

I somehow always am able to pull from my emotions that come from losing my father. Especially when writing a breakup song. I experienced a great loss, and when people lose someone through a break-up, they’re also experiencing a loss – just a different kind. The emotions are still somewhat the same, so I’m definitely able to pull from that experience, and I totally did when I originally started writing lyrics for Shadows – 1000%.

Tell me a little about the music video you just released for “Shadows.”

I’m really excited about this video. It’s actually very simple, but it has a lot of really cool effects and movements. It’s definitely a performance based video, but I feel like it gives a strong visual for the song, and that’s what really matters to me. I love things that are simple, but well done and engaging.

Is a full-length album on the way? What can we expect to hear from your future music?

For now, I’m just planning on releasing singles, but I’m releasing singles regularly. I like to be consistent in releasing things so that people can always be expecting something from me. I sometimes feel like when you release an album or EP, songs can get lost. I want to make sure each song I release gets the attention it deserves, so that’s why I’m just focusing on releasing consistent singles at the moment. I have a few songs that I have finished already, and I’m not quite sure which one I’ll be releasing next, but they all have darker pop vibes but are still commercial. Plus, I think it’s a good sign that I’m really obsessed with them and can’t stop listening to them regularly. I’m really excited for everyone to hear what I’ve been working on.

If you had to describe yourself in three words, what would they be?

Energetic, loyal, bubbly.

Listen to her track, “Shadows,” here: https://soundcloud.com/britdaniels/shadows-master

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