Little Simz, aka Bars Simzon, has been on my radar since her EP party in NYC’s midtown – one of her first performances out of London. Her demeanor was shy but focused, and her stage presence (especially on her killer freestyles) was on fire. Her usual swift-tongued lyrics and impressive bars (hence the nickname) cut us deep on a level of social consciousness that is reminiscent of Jean Grae. She shares her experiences of her own life in London, and her own issues evolving as a woman and artist in the face of fame, all with addictive beats.
Most recently, she released “Customz” with Rihanna’s songwriter, Bibi Bourelly. Previous tracks have been a little more profound than this, but to be honest, we’re glad to see Simz take a little break from her poetic pedestal on the underground (though she kills it there with ease) and get on a smooth banger like this. The track has more of a Rih-inspired, chilled R & B vibe to it rather than the straight hip-hop that we’re used to Simz coming out with. But she’s never been more real – the ladies released the track raw and unmastered, and it still sounds incredibly dope. It’s nice to see her let her hair down with a carefree private jet track and a slightly less aggressive flow.
The twenty-somethings rap is about their success as well as flying all over the world, and why shouldn’t they? It rings very differently to the fuckboy anthems that their male counterparts croon about, but more with a reigning attitude of a boss bitch instead of a desperate pissing contest reeking of insecurity. Bourelly released the track with this adorable caption: “once in a while you might get a random msg on Sunday eve from simz saying she wants to do something that makes her happy and doesn’t hurt anyone”. Digging this collab. Gurl power.